Honestly, nobody expected that trash cans could raise customer satisfaction. Thanks to these smart bins, our customers can now focus on shopping and enjoy the pleasant department store atmosphere. We wanted to present the least amount of interference to our customers during the day. As a result of installing over 20 Clean Cubes, we did not have to pick up garbage during the day at all. That was exactly what we were looking for.
Lotte Department Store is a Korean retail company which is one of eight business units of Lotte Shopping. Lotte Department Store offers shopping services and operates cultural centers, galleries, and event halls. There are currently 48 branches nationwide, including 10 branches in Seoul.
In order to maximize the shopping experience of their customers, Lotte Department Store wanted to minimize the waste collection frequency during operations. Whether indoors or outdoors, Lotte's cleaning staff had to visit high traffic areas of their malls and outlets during business hours up to four times on weekdays and seven times on weekends. These frequent waste collections not only meant high operational costs but it also interfered with customers' shopping experiences.
After the installation, Lotte's collection frequency decreased from four to seven times a day to just once a day. Even though the department store could have experienced even greater benefits, their company policy to empty out all the bins at least once a day limited these benefits. However, Lotte more than achieved their goal, which was to offer a better shopping experience to their customers by collecting waste only once after store hours. Moreover, Lotte was very satisfied with the fact that the Clean Cube's advertisement feature drew more attention and contributed to 15% increase in customers' participation in storewide events.
In order to solve their problem, Lotte installed 24 Clean CUBE smart bins in central spots as well as near restrooms of Lotte Department Store locations. 8 of the 24 Clean Cubes were equipped with LED advertisement panels to promote various storewide events at the department store.
After a succesful pilot period, Lotte plans to make Ecube Labs' smart city waste management solution a standard for all of their nationwide locations.